In some cases, the bot clicks every single link. You will also see bots click unusual links like “Legal” “TOS” or all social links. But Marketo won’t let you use that header info and it’s not consistent enough.Įssentially what you see in Marketo and most MAPs is an Email Delivered+Opened (or Clicked) at the same time stamp in the log. What you’ll see in Marketo when you investigate lists of people who clicked on your Stealth Bait Link or have Opened+Delivered at the same time.
And so do phishers – they use bit.ly or other fake links to make you think it’s ok to click. One of the issues MAP users have is that we want to wrap our links in trackable redirects. There are also a few threads you should review: Kiersti Esparaza of Marketo summarized how Spam Bots work.
Reporting: Email Performance reports aren’t reliable, so you’ll need to add smart lists to filter out those bot clicks to evaluate your email metrics. External Data Tool: Leverage a tool that can track the timing of the clicks – something that is not as easy to accomplish with a Smart List. Smart List Exclusions: Create a list to exclude the people who clicked on the fake link. The Stealth Bait Link: Embed a hidden “fake link” that if clicked, you’ll know it was the work of a bot. Reducing Clicks Link Scoring: Change your scoring to once per hour or once per day. Here is our 5-Step Solution to solve this in Marketo: Summary There are methods to attempt to combat this, however, none of them are satisfactory to us. How is a marketer to know if a real person engaged with our email or not? Click scoring is broken and we have a false sense that our emails are working. If anything, we should expect a bot to attempt to verify links are safe for people.Įxcept that for us marketers, we can no longer trust Open and Click data at all. This spam bot scanner protects many of us at home and work, so it’s not going away anytime soon. The link test is to verify that a link or visible URL, is in fact, safe to click for a human to prevent phishing scams. Over the past year, we’ve all seen erratic click activity on our emails, caused apparently by Email Security Servers like Barracuda clicking on one or more links.
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